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Marketing Web Sale
How do I advertise my Web Sale to maximize our agency's income?
Once you have signed up for your Web Sale dates and they have been confirmed by our office you are now ready to advertise this opportunity to your community. The process is really quite simple.
We suggest that the dates you pick correspond to another event your agency is well known for in your community. It could be a fundraising event, or a program you provide, either way it is helpful to attach this sale along with a time in the community calendar that you are already receiving press or at least word-of-mouth advertising.
Send an e-mail to everyone you know that has an interest in your cause, or who has supported you in the past and invite them to go shopping on our web site for a variety of designer jewelry items in a range of prices for children to adults. Encourage them to think of upcoming birthdays, holidays or special events in which a finely crafted piece of jewelry will augment their wardrobe reward a graduate or simply let someone you know that you care. Of course, personal shopping is always a nice way to reward yourself and support your cause at the same time.
Inform them that your agency will be listed on the web page through the next year. Once they "click" on your agency as their designee, you will receive 25% of the total sale as a donation.
In short, encourage your supporters to have fun on the web page and know that with each purchase your agencies budget grows to continue the work of your cause.
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